09 Aug Measurables
Now, let’s talk numbers. Before you panic, you don’t need a calculator for this, there is no pop quiz, or pages-long maths proofs. But, you might want to take notes because another huge factor in hiring a content marketing agency for your business is learning how your chosen company will demonstrate your growth and success. You want a company that understands the importance of details like unique views, total shares, increasing purchases and downloads, how to improve SEO keywords—these are the fundamentals of content marketing and the focus of a premier agency. You want to be able to calculate measurable results and a well-chosen content marketing firm will do this, present company most definitely included.
And remember that you do, in fact, get what you pay for, so if you go the bargain basement route when choosing a content marketing firm guess what kind of content you’re going to get? We really don’t have to answer that one; do we?